Occasionally a student will suggest that his or her product, Operation Management

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Occasionally a student will suggest that his or her product

Occasionally, a student will suggest that his or her product or service is universally needed, such as providing a haircut. Therefore, they plan to target everyone. Why is this not a good idea? What criteria should be used to determine which market segment(s) to target?

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Operation Management: Occasionally a student will suggest that his or her product

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