Assignment:
TOYOTA MOTOR CORPORATION
Find the appropriate answers to the following questions using the dedicated Marketing Budgeting & Feasibility tab on the course library guide. Make sure to cite your sources of information (use APA citation style for in-text parenthetical citations and references at the end of the document)
1. Advertising Redbooks Database
U.S. Media Spend only, measured by Kantar Media
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Company Revenue in 2016
(see Background > Financials)
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$ ______________
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$ ______________
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Media Category
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Toyota Motor Corporation's Historical Media Spend by Category (in 2016)
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Tesla Motors Company's Historical Media Spend by Category (in 2016)
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$ AMOUNT
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Y/Y GROWTH
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$ AMOUNT
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Y/Y GROWTH
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Network TV
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Cable TV
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US Internet - Search
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US Internet - Display
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Magazines
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Local Magazines
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Outdoor
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Mobile Internet
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Network Radio
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National Spot Radio**
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2. World Advertising Research Center (WARC)
Obtain the Global Media Cost Comparison.
Go to Data à Media Costs Database à Table Builder à Choose the following options: CPM (i.e., Cost Per Thousand); From 2016 - To 2016; Target Audience "All"; Media "All"; North America - USA à Download Data.
Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00 CPM, that means an advertiser must pay $2.00 for every 1,000 impressions (i.e., viewings) of its ad. The "M" in CPM represents the Roman numeral for 1,000.
Answer the following questions:
Q1. How much money did it cost companies to reach 1,000 Young Adults through TV advertising in the U.S. in 2016?
Q2. How much money did it cost companies to reach 1,000,000 Women through Internet advertising in the U.S. in 2016?