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Observe and compare-what are the similarities differences

Individually, select a global brand that has localized country websites (Use KFC in this case)

Visit 4 websites of different countries of your brand

Observe and compare-What are the similarities & differences in products, visuals, appeals, target consumers, and what elements (logo, packaging, slogan, etc) are customized or standardized?

Explain why the brand has to or ought to standardize and localize what elements

Please use the keywords from the attached powerpoint to explain in the paper

Write a two-page report - 1.5 spacing

Attachment:- chapter_2_international_marketing_mix_student.rar

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Marketing Research: Observe and compare-what are the similarities differences

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