Prooblem: Establish the mission statement and objectives of your International Marketing Plan
- Our country is Russia
- Our company is Dell
- Our product is television with built in tivo technology
I need help developing a mission statement and objectives
This is what I have started on the objectives but not sure if I am going the right direction:
Basic objective - To successfully position Dell's new high-definition television, YourVision in Russia's electronic market.
This basic objective can be met by meeting the following objectives:
1. To strengthen awareness of Dell Corporation and the new YourVision television nationally and internationally.
a. To create a website that can be viewed in popular Russian languages.