Objectives of international marketing plan


Task:

Establish the mission statement and objectives of your International Marketing Plan

Our country is Russia
Our company is Dell
Our product is television with built in tivo technology

I need help developing a mission statement and objectives

This is what I have started on the objectives but not sure if I am going the right direction:

Basic objective - To successfully position Dell's new high-definition television, YourVision in Russia's electronic market.

This basic objective can be met by meeting the following objectives:

1. To strengthen awareness of Dell Corporation and the new YourVision television nationally and internationally.

a. To create a website that can be viewed in popular Russian languages.

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