Discussion:
Review the book: Nurturing creativity for powerfal marketing By Russell Kern
A QUALITATIVE RESEARCH REGARDING THE MARKETING COMMUNICATION TOOLS USED IN THE ONLINE ENVIRONMENT by Pop Nicolae Alexandru
and Acatrinei Carmen
Q: The debate over which research approach is better has been discussed for years. What is your opinion on the controversy of whether qualitative or quantitative research is a more effective research method? Include your rationale.