Number and size of retailers scale of operation large small


Paper details

A. Gross domestic product (GDP)

B. Income

1. Income per capita

2. Average family income (may need to calculate based on average family size or find related number). Try Doing Business in .

C. What industries relevant to your product? How are those industries doing? GMID has a lot on this- especially alcohol.

D. Conclusions about economic activity (Demonstrate how your product is in line with economic conditions)

A. Number and size of retailers, scale of operation (large, small), role of chain stores (typical volume). What are the names of retailers? What other options exist (internet, direct mail, open air markets, kiosks)? Focus on your industry.

B. Distribution Density -What distribution density (intensive- available nearly everywhere, selective- available in limited types of outlets, exclusive- available only in one location or type of location) is most important for your target market? Why?

note please answer all the question make sure to number you answer so

i can know which question and answer.

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Marketing Management: Number and size of retailers scale of operation large small
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