Now that you have become somewhat of an expert on the


Now that you have become somewhat of an expert on the company (Samsung Electronics) you are researching for your assignments, please share your findings with your fellow classmates. Explain how your company applies the four Ps and whether they have a competitive advantage in each area of the marketing mix. Was there any thing surprising with and your research? What recommendations do you have for your company?

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Marketing Research: Now that you have become somewhat of an expert on the
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