Discussion: Targeted Promotions Innovus
The video below is a funny example of what happens when companies use a shotgun approach to advertising rather than using an approach which targets specific customers based on their interests and preferences.
Take a look at one (or more) of your social media feeds. What evidence do you see of ads which were placed on your feed because you have displayed some behavior or interest which indicates that you would be interested in the product or part of the target market? Now take the opposite position and discuss ads which appear to be using the shotgun approach. Which ads do you feel were more effective?
Youtube Video- "Targeted Promotions Innovus"