International Strategies
Review this case study on situation analysis: LSBF Global MBA -
Case Study: Marketing Situation Analysis located here: https://www.youtube.com/watch?v=6yLudv5v3TM
Note the comments on the mobile phone market and the shift away from the traditional vertical industry. Using the material from the text discuss (see below and attached reading chapters) the cooperative strategies that are present in this industry. Why types of alliances would you suggest for players in this market?
250 words in APA format. Citations and intext-citation. Please remember that each paragraph most be at least 3 sentences.
Readings:
1) Peng, M. (2014). Global strategy. Mason, Ohio: South-Western.
Chapter 7 Making Strategic Alliances and Networks Work
Chapter 8 Managing Global Competitive Dynamics
2) Rice, J., Liao, T., Martin, N., & Galvin, P. (2012). The role of strategic alliances in complementing firm capabilities. Journal of Management and Organization, 18(6), 858-869. Retrieved from https://search.proquest.com.ezproxy2.apus.edu/docview/1314308005?accountid=8289
3) Gijic, N, Dimitrijevic, O, Jovic-Bogdanovic, A. (2015) Characteristics of Join Investment in Global Business. ?????????.61(Jul-Sept).doi: https://scindeks-clanci.ceon.rs/data/pdf/0350-137X/2015/0350-137X1503185G.pdf
4) Lin, H., &Darnall, N. (2015). Strategic alliance formation and structural configuration. Journal of Business Ethics, 127(3), 549-564. doi:https://dx.doi.org.ezproxy2.apus.edu/10.1007/s10551-014-2053-7
5) Yang, A. (2013). Building global strategic alliances in the virtual space: a structural analysis of international nonprofit and nongovernmental organizations' transnational relationship networks. Journal Of Public Affairs (14723891), 13(3), 239-250. doi:10.1002/pa.1463
Video Icon Videos for Review
[Video] 7 Strategic Management: Functional Strategy Development https://www.youtube.com/watch?v=lphGGWhtK3M&nb