Review this video by Microsoft's CEO of Global Strategy: https://www.youtube.com/watch?v=Uu-Ol78lCi0. Note the comments about the troubles Microsoft has had with emerging markets. Of the three generic strategies discussed by Porter, which does Microsoft appear to embrace? What recommendations do you have for Microsoft? Also review the Emerging Markets: Microsoft's Evolving China Strategy in Chapter 1 of the Peng text. Choose either an industry-based, resource-based, or institution-based view to analyze the issues presented in the case.