Question: Mark wants you to imagine that you are the owner and manager of a specialty clothing store in a medium sized town. You have a line of quality, stylish clothes and a loyal customer base. Now a new Wal-Mart has opened outside of town in a shopping mall. Wal-Mart is advertising its clothing line.
Not wanting to lose business to Wal-Mart what do you do? Discuss in particular what pricing strategies you would take. Organize your recommendations into no more than 2 pages.