TABLES AND GRAPHS
There are many situations in everyday life where the researcher is interested in presenting certain characteristic of a data without using complex mathematical calculations. This type of presentation can be done by means of graphs and tables. Common man generally dislikes numerical statements and has preference and love for beautiful pictures. The advertisement concept in marketing and use of diagram and graphs in marketing research are essentially based on this psychological phenomenon.
After completion of the processes of classification and tabulation sometimes it becomes essential to arrange for their proper representation. Out of all the methods of statistical representation an important one is the representation of facts and figures by the use of tables and graphs.