Nordstrom's founding philosophy: offer the customer the best possible service, selection, quality and value.
1) Price Points & Positioning:
How do the companies’ selected price point affect the following:
Their image to their customer? To competitors?
Their relationship with their employees?
The customer experience for purchases?
For questions? For problems?
2) Competitive Strategies:
Which of the five generic competitive strategies do each use for their:
Overall brand?
For their retail stores?
For their online stores?
Why might they use a different strategy for their “bricks-and-mortar” versus their online stores?
How does each store respond to competitive threats?
3) Long-term Strategies for Growth and Sustainability:
Where are the opportunities for growth for each store?
Are these growth opportunities sustainable?
What factors affect growth and sustainability for each store? Note growth can refer to sales/revenue, volume of sales, number of locations, market share, number of employees, etc.