Nondurable and durable product companies, Marketing Management

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Nondurable and durable product companies

1. Why do service companies generally receive lower satisfaction ratings in the ACSI than do nondurable and durable product companies? Discuss fully.

2. What reasons can you give for companies' lack of use of research information? How might you motivate managers to use the information to a greater extent? How might you motivate frontline workers to use the information?

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Marketing Management: Nondurable and durable product companies

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