1. Define each of the four Ps of marketing. what insights might a firm gain by considering the four Cs rather than the four Ps?
2. In what ways does having a mission statement help an organization achieve its goals?
3. Non-compliance of law incurs legal risk. Which legal violations do you believe are the most harmful and why?
4. Why should organizations be concerned with employee well-being? What programs can the organization implement to foster well-being?