Question 1. Describe some scales that you may have used that are of the following measurement types: nominal, ordinal, interval, and ratio.
Question 2. Is it important to provide respondents with a balanced scale? Give an example where you think that balanced and unbalanced scales work well.
Question 3. What are some critical decisions involved in selecting an appropriate measurement scale? How do these decisions influence the research design?
Question 4. Amar Bhide is known for the quote "By the time an opportunity is fully investigated, it may no longer exist." In the context of what we have learned about research to date, do you think he is right? Why?
Question 5. What is piping as it pertains to an on-line questionnaire? How could you use this technique in a survey?