Nike is the company to be used.
Your company wants more information from your target market.
Design a mock up survey to gain primary data about your market.
- Choose the method you will use for your survey. (i.e. pamphlet, telemarketing, focus group, internet, etc.)
- Use four different types of questions and two cross reference target market characteristics (that is at least six different question types)
- If you chose a pamphlet or focus group, use Microsoft Publisher, Word, or Adobe Photo Shop in order to design a pamphlet, double sided card, or worksheet. Attach it as a pdf file.
- If you chose an internet survey, use Survey Monkey.
- If you chose telemarketing, provide a script.
Write a 500 to 700 word essay as to why you chose your questions and what method you would use to attain the information. i.e. handout, telemarketing, or internet survey.
No resources necessary.