Corporate responsibility like Nike
Nike, Inc., with its revenue of over 20 billion US dollars in 2011, is the largest footwear manufacturer with some of the most recognised brands. The CSR policy developed and implemented by Nike largely contributed to increasing its competitive advantage and to achieving high financial results. Its marketers aim at creating value for their consumers by employing environmentally friendly innovative technologies and policies. Nike, Inc. declares that it will keep acting in a socially responsible way. What could other organisations learn from Nike's experiences and how it conducts business in a socially responsible way? What are the lasting effects of strategies such as Nike's on the field of marketing and marketing professionals?