Nike global women fitness business-driving strategic


Case Study: "Nike's Global Women's Fitness Business: Driving Strategic Integration"

Q1. Identify what you see to be the major issues Nike faced in making the transition to a new business model. How did management address these issues? Select one of the issues and describe how you might have approached it differently.

Q2. What do you see as the trade offs and challenges of going from a product-driven focus to a consumer focus?

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Strategic Management: Nike global women fitness business-driving strategic
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