Niche market strategy or mass-market strategy


Problem: Do you believe the craft beer target markets are better served with a Niche Market Strategy or a Mass-Market Strategy.

Why or why not?

Papers should include a title page, writing, and a reference list.  Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Niche market strategy or mass-market strategy
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