Create an online survey for your classmates. Working in small groups, imagine that you're planning a start-up business targeted to students. First, decide on your business concept. This can be anything: a service (e.g., laundry or grocery shopping) or a product (e.g., custom T-shirts or imported hats).
Next, write 8-12 questions to determine whether your idea will be popular. Remember to use the principles for writing effective questions described in this chapter.
When you're satisfi ed that your questions meet the criteria for well-designed questionnaires, create a free online survey on a site such as www.surveymonkey.com or www.zoomerang.com. Distribute the survey to your classmates. (See the next exercise for a related activity.)
Finally, with your group, analyze the responses and make a preliminary judgment about whether your business would be successful.