When developing a global marketing plan one of the primary considerations to consider is the use of centralized or decentralized control for decision-making authority. Discuss the main advantages and disadvantages associated with command and control at the local country level.
Predict the various growth opportunities that will emerge in markets within the global trade arena. Next, speculate on three (3) primary concerns that should be considered when conducting business in emerging countries and possible solutions to overcome these concerns. Justify why these concerns need to be addressed.