1. The ________ is the first part of the business plan. It summarizes all the relevant points of the deal, but it should be the last part written.
a. executive summary b. mission statement c. industry analysis d. marketing strategy
2. Newspaper advertising is characterized by:
a. broad territory coverage. b. high costs. c. long ad life d. prompt responses to the ads.
3. Supply chain can enhance firm revenue by
A - reducing transport cost
b- reducing the number of manufacturing assets
C- use of low cost country sourcing
D- marketing of product through additional sales channels