New Tech management reviewed the model developed to assess the best approach for the marketing/R&D problem. (See text problem 19.17 which was assigned as a practice problem.) They have decided that the "high" value for Choice A should be 14. They also decided that they are more risk averse than the current model shows and ask that the weighting factors on the importance scores be changed to 50%/50%.
Determine the new importance scores for the present worth and risk of each choice. Calculate the weighted score and identify the best approach.