Write about what you have learned regarding the following topics covered up until this point in the course. Discuss why it would be important to understand these topics if you were going to market a new product or service or were the General Manager of a small business.
• Target marketing: Geodemographics, psychographics etc.
• Marcom messages
• P-O-P
• Brand Equity
• Creative Advertising
Your original journal entry should be a minimum of 250 words.