Source of new product ideas
New product ideas can come from many different sources-consumers, idea generators or even a company's own sales force. But which source is best? For this Discussion, you will consider the sources of new product ideas and explain which source is best.
Post (about 400 wrds): Consider whether a company's sales force or external sources are a better source of new product ideas. Research an example of either or both approaches. Please address the ramifications of the globalisation of the company's product line in your Discussion. Explain your position.