Jack Freeman is a young artist and his focus is sculpture. He has a small studio in Seattle and has managed to sell some of his work, but he is still struggling to break through. He has some connections to the artist community, including the local media.
Recently he has started thinking of expanding his activities and starting a business as an interior decorator consultant. He has a good eye and taste, and he believes that his training and experience as a sculptor can be helpful. He would like to concentrate on wealthy individuals who would like to redesign and decorate the interior of their homes in a new, postmodern style.
His problem is to connect with potential customers and to convince them that he is the right person for the task. How can he use social media to pursue his goal? Be specific not only in what media to use, but also on the key content, info, and style. Provide specific examples