Prepare a 850-1,050 word paper analyzing the market structure of your product/service. Address the following topics in your analysis:
a) The type of market structure (identify the market characteristics)
b) New companies entering the market, mergers, and globalization, on pricing and the sustainability of profits: Identify the type of merger activity in your industry or one with which you are familiar-horizontal, vertical, or conglomerate-and explain why you made that choice.
c) Identify a positive and a negative externality and explain the effect in the firm and the society.
d) Should the organization/firm continue, expand, or reduce current operations in order to maximize profits? Explain your reasoning.