1. Pick a nonprofit organization with which you are familiar and believe the organization should be repositioned to serve its core clientele better or a new clientele althogether. Identify the organization, including the existing or your proposed target audience for the recommendation.
2. The Gulf of Mexico Coast's tourist industry was devastated by the BP oil spill. Pick a specific Gulf location and explain how you would reposition this tourist area that invites and sells the value of the location to tourists.