1. Netflix started out as a DVD rental company, but has since added online video streaming to their service offerings. Also, in recent years they began developing their own content, which reduces their reliance on other production companies to provide the shows customers watch. What other innovative offerings do you recommend Netflix investigate for the future (think outside the box on this)?
2. Over its history, Netflix has done a great job of utilizing the elements of the marketing mix to enhance its success. Describe Netflix’s marketing mix-what product, pricing, distribution, and promotion strategies have contributed to its popularity with customers?
3. The chapter identifies five dimensions of service quality. Considering these with respect to Netflix, how does the firm stack up on each of these dimensions to set itself apart from competitors and other providers of entertainment content?