Netflix in 2012: Can It Recover From Its Strategy Missteps? 1. What is the competition like in the movie rental industry (answer by applying the five-forces model). 2. Identify and describe (3) forces you see that are driving change in the movie rental industry. a.) what is the effect of the driving forces on demand? b.) Are the driving forces increasing competition? c.) Will the driving forces lead to higher profitability? 3. Identify and describe (3) key success factors in the movie rental industry.