Negotiating business


• Some company customs may identify males as being more suitable in negotiating business but your most qualified negotiator is a female. As the CEO, you must make a decision on either you will replace the female for a male negotiator or use your female negotiator in spite of culture. Explain your decision and the possible challenges you may face. Take a stance.

Consider the work you completed in the course and discuss what has been the most challenging for you and the most enlightening.

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Marketing Management: Negotiating business
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