Assignment:
Message Strategies: Negative Organizational Announcements
Xtremity Plus is known for its outlandish extremesports products, and the Looney Launch is no exception. Fulfilling the dream of every childhood daredevil, the Looney Launch is an aluminum and fiberglass contraption that quickly unfolds to create the ultimate bicycle jump. The product has been selling as fast as you can make it, even though it comes plastered with warning labels proclaiming that its use is inherently dangerous. As XtremityPlus’s CEO, you were nervous about introducing this product, and your fears were just confirmed: You’ve been notifi ed of the fi rst lawsuit by a parent whose child broke several bones aft er crash-landing off a Looney Launch.
Write a post for your internal blog, explaining that the Looney Launch is being removed from the market immediately. Tell your employees to expect some negative reactions from enthusiastic customers and retailers but explain that (a) the company can’t afford the risk of additional lawsuits; and (b) even for XtremityPlus, the Looney Launch pushes the envelope a bit too far. The product is simply too dangerous to sell in good conscience.
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.