Needs and goals of potential consumers


Assignment:

You have been painting as long as you can remember-primarily serene landscapes of mountains, lakes, and streams in watercolor. You display your paintings at the local fair, sell some to friends and relatives, and gift a few. Recently, you were approached by a professional from the art world who believes you can market your paintings to a much larger audience and make a good profit.

Before you can start selling to a wider audience you need to prepare a 5 to 7 page paper to:

Discuss the demographics and psychographics of your target market.

Discuss the possible needs and goals of your potential consumers.

Analyze the following aspects:

  • dogmatism
  • social character
  • need for uniqueness

Discuss how the above issues contribute to your marketing efforts.

Be sure to cite your references in the APA format.

 

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Business Management: Needs and goals of potential consumers
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