Need to write an assignment at master level in business administration about consumer behaviour. Among topics i choose Consumer psychology. The purpose of this course is to provide students with the opportunity to learn how to analyse and interpret consumer behaviour in a psychological, social and cultural context. Based on knowledge of why consumers behave the way they do, the students must be able to analyse the strategic implications for new or modified business solutions for the consumer market. The objective of this course is therefore to link student understanding of consumer behaviour theories to marketing strategies, so that they, as future business innovators, will be able pose the right research questions and provide accurate predictions of consumer motivation and preferences for the benefit of the innovation process. I must be able to: ---Describe and evaluate the central theories of consumer behaviour. --Apply relevant models, methods and theories to analyse consumer behaviour cases. --Formulate strategic implications for business innovation and evaluate alternative strategies. Litteratur Textbook: Solomon, M., Bamossy, G., Askegaard, S., and Hogg, M.K. (2010). Consumer behaviour a European perspective. 4th edition, Prentice Hall, Financial Times, Harlow. (approx. pp. 600) and self chosen articles or literature. Before starting the assignment i would like to have a -tentative title -tentative problem statement -tentative research approach (methods/theory) -tentative description of data basis -tentative outline -tentative list of literature
before writing 3750 words - send below in 24 hrs to client
-tentative problem statement
-tentative research approach (methods/theory)
-tentative description of data basis
-tentative outline
-tentative list of literature