Problem:
I need to look at a strategic initiative on the part of another company and speculate as to what the strategy behind the initiative really is. In other words, I need assistance on what the company is really trying to do and why? I need to use my knowledge of business and strategic management to penetrate the rhetoric and determine what is really behind it.
I am revewing the Altria website (formerly Philip Morris):
https://www.altria.com/responsibility/4_10_environmentagriculture.asp
I need to characterize Altria's commitment to the environment?
This question was presented to me: how do I think this commitment will offset the environmental issues with the tobacco company? Also, I need to provide support for my opinion.
I am trying to understand what Altria's real strategic reasons are for these environmental initiatives?