Final exam case analysis - Online education in emerging markets
You have been hired as COO at a major US university. Prior to that position, you were VP of Sales and marketing for one of the world largest retailers. In that position, you were responsible for growing business across the world with strong focus on emerging markets. You achieved 10-20% growth rates year over year. Given your past performance, the Board of directors and CEO of the university have asked you to design a strategy to launch online education in emerging markets starting in Africa.
Based on your understand of Online education, the following aspects have been identified as critical success factors: Business strategy, business model, IT, service delivery and support. You have been on the job for 6 months and have your first board meeting in a week. For that meeting, you would like to give an executive presentation and hence have asked your Project Management Office to make the case for the necessary IT and service investments to launch Online Education in Africa. The presentation should be in PowerPoint (10-15 pages) and include the following:
Executive summary clearly presenting the business opportunity at hand, the operational challenges and how the use of IT and a well-defined service model could enable success
2 Alternatives to achieve your goal
A comparison of both options based on anticipated ROI and NPV over 3 years
Justification of the selected option based on overall business value and risk
A list of KPIs to measure the overall success of the solution and how that info will be collected
A high-level project plan for the selected option and
Recommended next steps.