Motivations In Advertising
Advertisers and marketers use motivation theory when they create advertising campaigns by pairing their products with items that arouse positive emotions. Find a video clip of a commercial for a particular product, and identify which motivations are being targeted in the ad.
Write a 700- to 1,050-word (about two to three pages) paper about motivation in which you do the following:
- Summarize the commercial (include a link to it).
- Describe which motivation(s) being targeted in the ad, and explain which motivations are not being targeted.
- Compare the different theories of motivation (instinct, evolutionary, drive, arousal, incentive, and hierarchal), and explain how they differ. Explain which theory best fits the advertisement you selected.