OBJECTIVE:
The objectives of the assignments are to enable students:
1. To evaluatethebusiness and industry background of an organisation involved in producing green product.
2. To analysethe marketing, operations, management, financial and critical risks in the process of preparing thebusiness plan.
3. To prepare an effective business plan for the selected organisation.
QUESTIONS:
Green product concept is part of the Corporate Social Responsibility (CSR) of an organisation. In this context, the firm'sgoal is to determine the needs, wants and interests of its target markets and to deliver the desired satisfactions more effectively and efficiently than competitors, in a way that protects the environment or improves the consumers' and the society's interests.
Assume that you are an entrepreneur, leading an organisation and keen in implementing the green product concept in the near future. Using oneproduct of your organisation,prepare abusiness plan that incorporates green product concept as part of the social responsibility activity for yourorganisation.
FORMAT
a. Use double space and 12-point of Times New Roman font.
b. The assignment should contain about 3000 - 5000 words (15 - 20 pages)
c. Provide reference using the American Psychological Association (APA) format
d. References should be from year 2005 onwards.
INSTRUCTIONS:
The format and marks break down of the business plan should include the following;
Item Components Marks
1. Executive Summary 5
2. Business description - general description of the business, industry background, goal and potential of the business 10
3. Marketing- target market, market size and trends, competition, estimated market share, description on marketing mix 15
4. Operations - indentify location, specific operational procedures, personnel needs and uses, proximity to suppliers 15
5. Management-key management team, legal structure, and board of directors 15
6. Financial forecast - cash flow statement, income statement and pro forma balance sheet 15
7. Critical Risks - potential problems, obstacle and risks, alternatives courses of action 15
8. Conclusion 5
9. References 5