A high-end market research firm has contacted your boss and is trying to sell some business to your organization. Upper management does not want to appear incompetent, so they have asked you to research and explain three major ways multivariate statistics are used in a business.
Research the Library and provide at least 1 example of how a real company has used each of the following multivariate techniques: factor analysis, multi-dimensional scaling, and cluster analysis. Companies that provide statistics software websites and market research firm websites usually include case studies and customer testimonials.
However, It can actually be quite difficult to find specific examples of companies that use this technique since companies don't often write about this or make it public knowledge. You can find articles about multivariate technique topics in the library's business-related database,Business Source Premier and write about that.
Read the postings of all group members and decide as a group which technique is preferred by the group and which example best illustrates the use of this technique.