1. Does the resort segment the market by offering pages for a specific market segment? What market segment(s) is the resort targeting, if any?
2. What does the web site do to make the product tangible for the customer? Explain how the site provides tangible evidence relating to the experience a visitor to the resort can expect?
3. Find and critique the mission statement for the resort. Be sure to use the guidelines for mission statements
4. Is this resort using ecotourism to attract visitors? If so provide examples.
5. What generation(s) does this resort target? Provide examples of what the resort uses to target the generation(s) that you chose.