1. Discuss the concept of perceived value and its importance to consumer behaviour and marketing. Discuss the theory and then give practical examples of how customers perceive various brands and how this impacts on their behaviour.
- Perceived value and its importance to consumers
- Choose 2 or 3 brands or companies and consumer's attitude towards these
· Students need to apply the marketing concepts in real life business cases.
- Students get top marks if they give examples of brands or companies using marketing concepts to pursue their business.
- References Harvard style
- General presentation of the essay with headings and subheadings.
- Research atleast 2 to 3 articles on the topic