Question 1:
Illustrate out the Nature, Significance and characteristics of the services.
Question 2:
Illustrate out the following terms:
a) PZB-GAPs model.
b) SERVQUAL model.
Question 3:
Illustrate the promotion mix of the services.
Question 4:
Considering the Intangible nature of the services describe the concept of ‘Tangibilizing the Intangible’.
Question 5:
Write down the main approaches which are adopted while pricing the services. Illustrate the factors affecting pricing decision of the services.
Question 6:
Write down comprehensive notes on following:
a) Service positioning.
b) E-Services.
c) Service life-cycle.
d) Waiting time management.