As alliances mature, managers are likely to face complex issues about how much individual members must conform to and place alliance interests ahead of their own. Further, there may be conflict about how to distribute the benefits (resources) that alliances have generated. Thus, managers need to focus on ways to sustain member commitment through trust, goal attainment, and the use of appropriate mechanisms to resolve conflict.
• National and regional cultural groupings affect the behavior of societies and organizations.
• What are the 5 contributing factors to culture?