Disscussion
1. Name your favorite restaurant. Briefly explain how that restaurant ensures customer satisfaction.
2. Scenario: You have recently been hired as the manager of a trendy retail store in a mall. You were told by the owner of the company that you need to market to a person's perception of his or her age, rather than his or her actual age. Briefly explain your interpretation of her comment and how you will meet that requirement.
3. Customer relationship management (CRM) is the process of managing detailed information about individual customers and carefully managing all of the customer touch points to maximize customer loyalty. As the manager of a newly opened resort hotel, what will you do to develop customer loyalty?