1. Innovative companies like Intel, Nike, Coca-Cola and many more are embracing social media and using it to their advantage. Name some of the different ways social media can be used to enhance a traditional marketing communications plan.
2. Conduct a Google search for a story about a new product launch. In addition to the story placement itself, what other traditional and digital/social media tactics were used to introduce this product? What tactics could have been used that were not?
3. Describe an effective sales promotion involving both traditional and digital/social media that captured your attention and offered an incentive to purchase that ultimately led you to choose that brand over another. Detail the promotion and tell us how it impacted your purchase decision.