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Name one strategy you would use to lead each of the

An advertising campaign focuses on consumers who are intensely loyal to Vans, the surf and skateboard brand best known for its quirky, slip-on canvas shoes.

Name one strategy you would use to lead each of the following, providing reasoning for your selection: fragmented industries, embryonic industries, and growth industries.
In your opinion, is it more difficult to sustain strategies for a fragmented industry or an embryonic industry, and why?
In your opinion, is it more difficult to sustain strategies for a growth industry or an embryonic industry, and why?

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