Name and provide an example of a different type of scent, Operation Management

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Name and provide an example of a different type of scent

Barbara is a real estate agent who is known for always baking gingerbread cookies before she shows a house to a potential buyer.

1. What type of scent marketing does this represent? Why?

2. Name and provide an example of a different type of scent marketing Barbara could use to boost her sales. Why would this type of scent marketing be useful?

3. Name and provide an example of a different type of scent marketing that would likely not be appropriate in this situation. Why is it not appropriate?

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Operation Management: Name and provide an example of a different type of scent

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