Name and describe the four major sets of variables that can


1. Explain few technology drivers for rapid growth of IT infrastructure.

2. Name and describe the four major sets of variables that can be used in segmenting consumer markets. Which segmenting variables does Starbucks use?

3. Develop an industry analysis by describing Ford Motors competitors, products, selling techniques, and market conditions in a given industry.

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Operation Management: Name and describe the four major sets of variables that can
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